Creator Application — Papaya (yellowHEAD)

Brand: Papaya · Via: yellowHEAD · Platform: TikTok / Instagram Reels

yellowHEAD is sourcing 2 creators for a Papaya campaign based on the viral “Japan is living in 2050” trend.

We need:
· 1 American creator (female)
· 1 Asian-looking creator (female)

The concept:
An American girl is filming a selfie-style video. In the background, her Asian-looking friend is playing Papaya. The American creator reacts in shock and tells the camera her friend is playing this incredibly advanced game where you can actually win real money. The Asian friend laughs and explains it’s actually an American game — and can’t believe her American friend doesn’t know about it yet. Natural, fun, slightly ironic — authentic reactions, not over-acting.

Deliverables: Raw footage only (no editing required)
Budget: $750 total for both creators